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"Dahl collections are fairy tales brought to life; vintage inspired designs transform into modern silhouettes.
Created from the softest, most luxurious textiles and vintage details, slipping into one of these garments makes
you feel as if you're stepping back in time, to a place you've been to before, or maybe have only dreamed about."

-WWD 

..."In Alison Kelly's world, not everything is as it seems. Her dress designs, fit for a tea party or an after-hours
jam session, exude a punk vibe with a proper, softer Victorian twist. In the fashion business, where well known
designers can still be scraping by after 10 years, this 26 year-old designer just made a small profit on her first
collection for her company, Dahl. Her piece de resistance, however, isn't silk or spandex. It's a mix of eclectic
experiences Alison has collected on her way to the top- her customized passport to the fashion world. This isn't a
one-size-fits-all success story. Where she's been & what she's accomplished so far could be the most jaw dropping
collection she's designed yet..."
-Brass